In an iconic TV ad from the early 00s, a can of Chef Boyardee beef ravioli goes on an epic journey, rolling of its own volition from the grocery store all the way to a familys home to be reunited with a small, ravioli-loving child. Boiardi quickly rose through the ranks, earning a spot as the Plaza's head chef just a year later. Did you know this already? In 1917, NPR writes, he moved to Cleveland, where in 1924 he opened a restaurant with his wife Helen Boiardi. So, using milk bottles, he packaged up the sauce and sent them off. Question: Which of these company figureheads is not a real person? The company specialized in three flavors of sauces: traditional, mushroom, and spicy Naples-style. He thus began bottling up his sauces in old milk bottles and packaging his special blends of cheeses and spices with dried pasta and selling these meal kits to customers. But he remains one the most recognized faces of TV, thanks to his legacy of advertisement. Turns out Chef Boyardee wasnt just a mascot for canned raviolihe was a real boy(ardee)! He is buried at All Souls Cemetery in Chardon Township, Ohio. According to the company, Uncle Ben was a real rice grower known for high-quality product in founder Gordon Harwells native Texas, and the brand was named for him as an homage. By age 11, he was working at a local restaurant. Whats more: Hector Boiardi was a respected chef who even helped cater Woodrow Wilsons second wedding. Others, like Mr. Coffee, well, we don't think they were trying to fool anyone with that one. From Chef to "King of the Spaghetti Dinner", How to Know if Your 'Italian' Ingredients Are Actually Italian. What Chef Boyardee real? By 11, according to his great-niece Ann Boiardi's 2011 book, he was already a chef's apprentice at a restaurant called "La Croce Bianca," where he mostly peeled potatoes and took out the garbage. Hector Boiardi ran a popular Italian restaurant in Cleveland in the 1920s, and his recipes were so popular that people convinced him to mass-market them. Unlike Chef Boyardee, the following brands feature fictitious people: Betty Crocker, Mrs. Butterworth, Aunt Jemima, and Ronald McDonald. In some cases, the name simply sounds good. By the age of 22, Hector Boiardi was one of America's most famous chefs - essentially Bobby Flay meets James Beard if they had barely finished going through puberty when they became big names. Joined by Paul and his other brother Mario from Italy, Hector launched the Chef Boiardi Food Company in 1928. Boiardi was an immigrant who went on to live the American Dream when he created a whole Italian food empire. Real. He worked as a cook at his first restaurant at the tender age of 10 years old in Italy. My friends dad put me on the phone to speak with him and I still remember his accent. So how did Ettore Boiardi become Chef Boyardee? What other brands are on the list? He also held a degree in business and co-owned a steel mill with his father. Real. And during those years, Boiardi also directed the catering for Woodrow Wilsons second wedding, to Edith Galt in 1915. They spell the name phonetically to keep American tongues from twisting on the Italian pronunciation. While it might seem like that smiling face on the box must be that of the inventor, don't forget that the concept of idealized domesticity is still very powerful in the marketing world, and there are plenty of products that are still playing it up, albeit in a slightly more politically correct way. As for the products that Hector Boiardi left as his legacy, Anna Boiardi admits that they may not be the same as when her great-uncle made them but it is an alternative for those who just don't have the time to cook. The plaintiff who filed the class-action lawsuit was demanding more than $5 million in damages. The plant runs 24/7, and after the war hes awarded the Gold Star, one of the highest military honors a civilian can receive. By the late 1930s, Hector was headed east to set up his kitchen in Milton, Pennsylvania . Soon after, he was offered a job he couldn't turn down - to be head of the kitchen at Cleveland's famed and very popular Hotel Winton. The company he sold to was American Home Products (today called International Home Foods). Lippert believed the ad influenced other famous commercials such as Prince Spaghetti (known for "Anthony! From there, he worked at a variety of high end restaurants in New York as a cook, eventually working his way up to Chef. He was invented by the Doyle Dane Bernbach ad agency in 1959, to appear in advertisements for the . Boiardi met his future factory superintendent when he approached the then employee of Vincennes Packing Co with the idea of canning his sauces. document.getElementById("ak_js_1").setAttribute("value",(new Date()).getTime()); Jessica Block is a freelance contributor to Sporked, a comedian, a baker, a food writer, and a firm believer that Trader Joe's may just be the happiest place on earth. ", "Natural History of the Kitchen: Chef Boyardee", "Canned & Microwave Spaghetti | Chef Boyardee", "Mastercard Priceless | Experiences make life more meaningful", "Chef Boyardee Maker Hit With False Advertising Class Action", Hector Boiardi (Encyclopedia of Cleveland History), Gallery of classic graphic design featuring Chef Boyardee, https://en.wikipedia.org/w/index.php?title=Chef_Boyardee&oldid=1134715590, Companies based in Northumberland County, Pennsylvania, Articles lacking reliable references from September 2020, Short description is different from Wikidata, Creative Commons Attribution-ShareAlike License 3.0, Spaghetti & Meatballs (can, microwavable cup), Mini Spaghetti Rings & Meatballs (can, microwavable cup), Cheese Ravioli In Meat Sauce (microwavable cup), Mini Beef Ravioli & Meatballs (can, microwaveable Cup), Mini Micro Beef Ravioli (microwaveable cup), Pasta With Chicken And Vegetables (microwave cup), Spaghetti In Tomato Sauce (microwave cup), Pasta In Butter Sauce (can, microwaveable cup), Rice With Chicken & Vegetables (microwavable cup), Mini ABC's & 123's With Meatballs (can, microwavable cup), Mini ABC's & 123's Without Meatballs (can), Justice League Pasta Shapes with Meatballs, Roller Coaster Pasta Shapes with Mini Meatballs, Sir Chomps-a-lot Bite-Sized Cheese Ravioli, The Smurfs Mini Pasta Shapes with Meatballs, Teenage Mutant Ninja Turtle Pasta Shapes with Mini Meatballs, This page was last edited on 20 January 2023, at 05:35. Could spaghetti be canned? The future superintendent responded with, You can can almost anything, but I dont know what it would taste like. With his brothers Mario and Paul, Chef Hector starts the Chef Boyardee Company. Another example of this trend (while not a brand name) is Cream of Wheat's African-American mascot Rastus, who graced boxes of the stuff, wearing his chef's whites, from the 1890s until the 1920s. With the stock market crashing a year after the company's launch, the Great Depression was a boon for Chef Boyardee and its inexpensive, prepackaged meals, which helped to bring Italian food to the masses. Boiardi continued developing new Italian food products for the American market until his death in 1985. OK, he didn't spell his name the same way, but Ettore "Hector" Boiardi was a real person. Converted Rice Inc. supplied rice to the American military during World War II, and the owners wanted a new brand name and image when they started focusing on civilian consumers towards the end of the war. [12] He had five grandchildren. Again, what a dude! Paul Boiardi had moved to America when Hector was a small boy and had quickly found a job waiting tables in New York's Parisian Room at the famous Plaza Hotel. TV Acres. Their product labels stated that they contained no preservatives, yet they contained citric acid. [1], On May 9, 1914, at the age of 16, he arrived at Ellis Island aboard La Lorraine, a ship of French registration. By Tim Nelson Published on February 13, 2021 When it comes to food brands and their human "mascots," you really can't believe everything you see. I asked a friend of mine who used to work on the Chef Boyardee line if the cans propelled themselves and just rolled like in the commercial so that the line didnt have to do anything and she just looked at me real weird and started explaining how canning lines work. [3] The first product to be sold was a "ready-to-heat spaghetti kit" in 1928. They came in agreement to sell the company and factory to American Home Foods for nearly $6 million. He dated his future wife, whom he stayed married to until his death, for two years before telling her his real name. In the episode "The Rye", Kramer is allowed to operate a Hansom cab for a week, and feeds the horse excess cans of Beefaroni, which causes frequent and foul smelling flatulence. Unlike the friendly but fictional food faces of Betty Crocker, Aunt Jemima and Uncle Ben, Chef Boyardee that jovial, mustachioed Italian chef is real. To capitalize on their hometown popularity, they started branding their products with Oscars name when they expanded their business. Chef Hector Boyardee was born in 1897 in Piacenza, Italy, not surprisingly with a very Italian name: Ettore Boiardi. Boiardi appeared in many print advertisements and television commercials for his brand in the 1940s through the 1960s. There are plenty of brands out there that are named after real people, who once lived real lives and, in many cases, actually invented the product that's named after them. Fields began franchising in 1990 and then sold the business while staying on as the companys spokesperson. She loves spicy snacks, Oreos, baking bread, teeny tiny avocados, and trying new foods whenever she can. Chef Boyardee Beef Ravioli is made with fresh pasta, hearty, Italian-flavored tomato sauce, and real beef, giving it the classic flavor everyone loves. With Boiardi serving food from his northern Italian home of Piacenza to a population that wasn't already inundated with Italian food, his restaurant was perhaps the one of the most unique (and popular) in the city. One of the more famous he worked at as a youth was New Yorks famous Plaza and Ritz-Carlton hotel. Hector Boiardi, born in 1897, was born in Italy, where he began working at a hotel in his hometown when he was 11 (child labor meant something a little different in the early 1900s.) That was the town where its tomatoes were grown, and the company even grew mushrooms insidethe factory. Chef Boyardee. He later immigrating to America at the age of 16 and took the name "Hector Boiardi" as he passed through Ellis Island. There are now more than 650 Mrs. Fields stores in the U.S. Real. The company, which is today known for its canned meals, especially its ravioli, has changed hands a number of times since. [16], Chef Boyardee is one of the only brands to request to be removed from an episode of Seinfeld. Chef Boyardee pasta products contain no artificial ingredients, no artificial colors, and no preservativesjust the time-tested taste your family loves. As he developed a strong customer base, he found himself in the enviable position of having customers clamber after his food so much, they wanted to take it home with them so they could have it any time. These names are probably all over your kitchenbut did they belong to real people? The Milton factory started operating 24 hours a day, seven days a week in 1942, Five Places Where You Can Still Find Gold in the United States, Scientists Taught Pet Parrots to Video Call Each Otherand the Birds Loved It, Balto's DNA Provides a New Look at the Intrepid Sled Dog, The Science of California's 'Super Bloom,' Visible From Space, What We're Still Learning About Rosalind Franklins Unheralded Brilliance. Well, a lot, actually. He later came to the states through Ellis Island and became a well-known celebrity chef, working at various fancy hotels (and even catering Woodrow Wilsons wedding) before opening his own Italian restaurant in Cleveland, Ohio, in 1924. "There are people that are working, and their kids have to come home and make something for themselves," Boiardi told NPR, "even when I was growing up and my mom is a fabulous cook she would open up a can of Chef Boyardee for us on certain nights when there just wasn't enough time. Hector Boiardi was born in Piacenza, in northern Italy. During the Depression, Boiardis company grew by leaps and bounds due to the fact that his product was incredibly cheap compared to most other meals and was very tasty (one assumes more tasty than now back then when Boiardi was directly involved in the production and quality control). He made quite the impression amongst diners as Italian food wasnt quite as widespread as it is today. They even hired a former slave, Nancy Green, to be the first spokesperson. Today, Chef Boyardee sells a variety of classic pasta dishes in both cans and those little microwavable cupsSpaghetti & Meatballs, Beefaroni, Lasagna, and, of course, both meat and cheese ravioli. He persuaded his brother, Mario, who was in New York working with Paul at the Plaza, to come to Cleveland. At the time of his death in 1985, at the age of 87 years old, the Chef Boyardee line of food products was grossing over half a billion dollars per year. He stayed on as a consultant there until 1978. So impressed with Boiardi's cooking, Wilson chose him to supervise the homecoming meal of 2,000 returning World War I soldiers in late 1918. Privacy Statement That image is instead said to be based on the matre d' of the restaurant where Harwell and his business partners sometimes met. Chef Boyardee was a real person. Aunt Jemima was later brought to life when the businesss new owner hired Nancy Green, a former slave, to portray the character in ads and at events. Boiardi originally grew his trademark mustache to try to make himself look older as he was generally the youngest cook in the often top notch restaurants where he was a cook at, starting around 16 when he moved to America. Chef Boyardee: Chef Boyardee The famous canned pasta is named after its founder, Hector. Not much else is known about the real Ben, and its not even his picture on the box. The most interesting brand names based on fictitious people, by far, are those that were devised with the express purpose of playing up the concept of "idealized domesticity," which was a big marketing trend around the turn of the 20th century. Weird History Food will follow Chef from his humble beginnings as an 11-year-old apprentice to the iconic figure he is today.. Smashing 20,000 tons of tomatoes a season, the Milton factory produced upwards of 250,000 cans of sauce a day. Bummer. They spell the name phonetically to keep American tongues from twisting on the Italian pronunciation. THE #FAMOUSGRAVE OF #CHEFBOYARDEE IN CHARDON #OHIO Born in 1897 in the northern Italian region of Piacenza, Boiardi supposedly used a wire whisk for a rattle and by age 11 was working as an. Even though its now a household name, the people of still have very sentimental memories of Chef Boyardee. Lets talk about it. Dorann Weber / Contributor / Getty Images. Fast forward around 4 years and the volume of his carry out meals being sold per day required a factory to produce. RELATED: 10 Discontinued Restaurant Dishes You Totally Forgot About 12 Trader Joe's Vegetable Chili Shutterstock Trader Joe's has discontinued several of its chili offerings, including the fan-favorite veggie chili. Chef Boyardee products are available in cans or single-use microwavable cups. People stand outside for hours, waiting for a taste. He became a food prodigy by age 11 in his native Italy, but later emigrated to New York City in 1915, where. A Real, Italian-American Icon In a world of fake food mascots, Ettore Boiardi was the real deal. [9][10] His last appearance in a television commercial promoting the brand aired in 1979. Hector Boiardi ran a popular Italian restaurant in Cleveland in the 1920s, and his recipes were so popular that people convinced him to mass-market them. The company continues to use his likeness on Chef Boyardee-brand products, which are still made in Milton, Pennsylvania.[8]. Everyone is proud of his family name but sacrifices were necessary for progress, Boiardi said, according to History.com. He was born Ettore Boiardi (or Hector as he was called in English) in Piacenza Italy in 1897. DUNCAN HINES CAKE MIXES. Your email address will not be published. Afterward, Bioardi ended up moving to Cleveland, Ohio, where he opened up his very own restaurant. In short, Chef Boyardee was a real person. Weird History Food will follow Chef from his humble beginnings as an 11-year-old apprentice to the iconic figure he is today. Before launching the Chef Boyardee line of products, Chef Boiardi, in 1915 at the age of 17 years old, supervised the catering for President Woodrow Wilsons wedding reception. As a result of the request, the name was changed to "Beef-a-reeno". Green made her public debut in character at the1893World's Columbian Exposition in Chicago, where she charmed the crowds and doled out pancakes from a booth.The Jemima brand soon became so popular that Green secured a lifetime contract, and the business was renamedthe Aunt Jemima Mills Company. [1], Boiardi followed his brother Paolo to the kitchen of the Plaza Hotel in New York City, working his way up to head chef. He later immigrating to America at the age of 16 and took the name Hector Boiardi as he passed through Ellis Island. Chef Boyardee Beef Ravioli: A Delicious And Convenient Meal. Chef Boyardee is an American brand of canned pasta products sold internationally by Conagra Brands. After immigrating to America at the age of 16, he got a job at New Yorks Plaza Hotel, And during those years, Boiardi also directed the catering for Woodrow Wilsons. He later learned more restaurant skills as an immigrant in Paris and London. Ettore (Hector) Boiardi came from Piacenza, Italy to New York with his brothers, where he became the head chef of the famous Plaza Hotel at the age of 17. Weird History Food said, Chefs significant contributions to Milton, Pennsylvania were never forgotten. By clicking submit you agree to our Terms of Use and Privacy Policy. Though no longer the owner, he remained the face of the company, appearing in a variety of print and TV ads for the brand until the late 70s, touting an ever-expanding array of canned Italian eats. It doesn't take the accomplished Chef Hector long to find work, and by the age of 17, he leads the kitchen at New Yorks tony Plaza Hotel. Born in 1897 in Northern Italy, Boiardi was 11 when he landed a job apprenticing for a chef at a hotel in his hometown of Piacenza, per the Chef Boyardee website. A company is a legal body created by a group of people to conduct and manage a multinational corporation, whether it be commercial or economic.. Juan Valdez is a fictional character.In the New York metropolitan area premises of a promotional agency, he established in 1959. [2] The patrons of Il Giardino d'Italia frequently asked for samples and recipes of his spaghetti sauce, so he filled cleaned milk bottles.[3]. He said I run a restaurant in Cleveland and am catering parties by putting my spaghetti in a bucket. While we may think of him as the man on the can, Ettore "Hector" Boiardi was, in fact, one of the top culinary talents in America who even cooked for a president. Soon after, he was training under esteemed chefs in Paris and London. Boiardi was survived by his wife Helen Wroblewski Boiardi, who eventually died in 1995, and his son Mario Boiardi, who in turn died in 2007. ", By 1936, the company had outgrown the Cleveland plant and moved to a large swath of land in Milton, Pennsylvania where they could grow their own tomatoes. So we salute you with a tip of the cap and a chef's kiss, Chef Ettore "Hector" Boiardi/Boyardee. Whether you loved his lasagna or his spaghetti dinners, the man's history is fascinating. Boiardi sold his company for six million dollars in 1946 primarily due to the fact that he was having trouble managing the incredible rapid growth of the company (at this time annually grossing 20 million dollars worth of sales a year, which makes that 6 million dollar sale price a crazy good deal). by Audrey Engvalson BuzzFeed Staff 1. He worked in a variety of top restaurants in New York as a chef, eventually working until he reached Chef. Morrison & Co. Old Corner Drug Store in Waco, Texas in 1885. For its founder, see, "The Man, The Can: Recipes Of The Real Chef Boyardee", "Your favorite food icons: Fact or fiction? At first, the revised name was Boy-ar-dee, a phonetic spelling of how the family name was pronounced. When he began selling jars and cans of his tomato sauce, he chose to do so under a name that Americans could pronounce more easily: "Chef Boy-Ar-Dee" (later changed to Chef Boyardee). At the age of 11, he was working as an apprentice chef at local restaurant "La Croce Bianca", although his duties were confined to non-cooking odd jobs such as potato peeling and dealing with the trash. It started out when he was an apprentice at a restaurant in Italy when he was just 11 years old, prior to his departure for New York. By the time the war ended, the company employed five thousand people and production far exceeded what they were doing in the 1930s. Eventually, the revenue from these takeout orders surpassed what the restaurant itself was bringing in and Boiardi needed a processing plant to keep up with demands. The short answer is probably not, unfortunately. Once he arrived, he landed a job at the famous Plaza Hotel. There was never an "Uncle Ben" before Mars decided to overhaul the brand, and "Aunt Jemima" was a racist construction inspired by minstrel shows. But what about the chef behind the raviolis. [5], The U.S. military commissioned the company during World War II for the production of army rations, requiring the factory to run 24 hours a day. Looking to run his own business instead of working for others, his new wife Helen helped Hector open a restaurant in Cleveland, Giardino d' Italia - meaning "The Garden of Italy." When World War II erupted in Europe, the food company was put to work making Army rations. [3] Four years later, in 1928, Boiardi opened a factory and moved production to Milton, Pennsylvania, where he could grow his own tomatoes and mushrooms. Born Ettore (Hector) Boiardi, Chef Boyardee was a real man and a real chef (unlike Mrs. Butterworth or Betty Crocker). Real. Below is a 1953 commercial featuring Chef Boyardee: And below the commercial from the 50s, is the whole history behind the Boyardee name: What do you think of the history behind the Chef Boyardee name? Introduction: In this article, Gena Philibert-Ortega searches old newspapers to learn about Chef Boyardee - a real person who helped greatly during WWII.Gena is a genealogist and author of the book "From the Family Kitchen." There are a number of food spokespeople that are familiar to most Americans. So he changed his last name's spelling to make it easier to pronounce, slapped it on a can, and boom, Chef Boyardee was born. [17], In 2005, Chef Boyardee was shown in MasterCard's "Icons" commercial during Super Bowl XXXIX, which depicts advertising mascots having dinner together. Ettore Hector Boiardi, born in 1897 in Italy, where he was working as an apprentice chef by age 11. He is the great uncle of American author Anna Boiardi, who wrote Delicious Memories: Recipes and Stories from the Chef Boyardee Family. That's thanks to Chef Boyardee adding high fructose corn syrup to their sauce. Also, if you give her a bag of Takis she will be your best friend. So basically, Chef Boyardee cans are just normal cans. Anne Boiardi would later say that her great-uncle was "proud of his own family name but sacrifices were necessary for progress. He later changed the name of the business to Kitchens of Sara Lee, and when it was later acquired by the Consolidated Foods Corporation, it became one of the companys leading brands. In less-racist mascot falsification, Betty Crocker was the product of a Saturday Evening Post contest, and KFC's Colonel Harlan Sanders never actually earned the military rank that many misattribute to him. Later, in 2000, ConAgra bought IHF, and they currently own the Chef Boyardee name. Baker Charles Lubin owned a small chain of Chicago bakeries in the early 20th century. [6] American Home Foods turned its food division into International Home Foods in 1996. He named the business after his mother, claiming that no one would want to buy from a place called Dons Pies.. Far from some dated Italian caricature, "Hector" was actually a model immigrant who made his name cooking for discerning diners in New York and Cleveland not to mention a sitting president long before his likeness ever graced a can of Beefaroni. Ettore and his wife Helen opened up Il Giardino d'Italia in 1924, quickly attracting attention for the quality of their traditional cooking at a time when Italian cuisine was much less common than it is today. [4] After sauce, their next product was closer to a complete pasta meal, including a canister of grated Parmesan cheese, a box of spaghetti, and a jar of pasta sauce, held together in cellophane plastic wrap. As a Change.org petition advocating for a Boiardi statue in Cleveland notes, the company also churned out cans to feed America's troops during World War II, earning Boiardi a gold star from the U.S. government. Boiardi used to grow his own tomatoes and mushrooms in the basement of the factory where his product line was produced. And that picture on the product labels, of course. The Welsh sailor made his name defending British interests and raiding Spanish ships and towns throughout the Caribbean. Chef Hector plays a major role on the home front by making food for the troops. Ettore "Hector" Boiardi was born in Italy and immigrated to Cleveland in 1914. Cookie Settings. He eventually took jobs in Paris and London, learning various restaurant skills to complement his Italian upbringing. Just remember one thing, lets part friends. He looked at me and said, What the hell are you talking about? He put his hand into my trolley cart, pulled out a can and said, this is my father. We both cried.. This forced them to scale up and have the factory operate 24 hours a day. Based on that strength, Consolidated Foods adopted the name Sara Lee for the whole corporation. The businessmen who developed an early ready-made pancake mix reportedly saw one such character in a black-face minstrel show in the late 1800s and appropriated the image to brand their new product. The name was created for the Washburn Crosby Company (which would later merge with other businesses to form General Mills) by Marjorie Husted as a way to personalize the companys products and customer relations. Does Absinthe Actually Make You Hallucinate? In 1938, production was moved to Milton, Pennsylvania, where they could grow enough tomatoes to serve the factory's needs,[5] which reached 20,000 tons of tomatoes per season at peak production; they also began growing their own mushrooms on location in the plant. Debbi Fields and her then-husband Randall opened their first bakery in 1977. At this point in history, fine dining was synonymous with French food, according to NPR. And, perhaps most importantly, who is Chef Boyardee? When he did so, he took her to a grocery store at 1am, this followed: Wife: I thought he was going to tell me it was a no-go and that he thought the relationship was a mistake, so I said, Look, its been great. Hector Boiardi remained on as a consultant and the face of canned pasta until 1978. I needed that information for ia project I am doing on Chef Boyardee. When Hector opened his Italian restaurant in the 1920s, Italian food was foreign to Americans. He's become a household name, but few people actually know the chef behind the brand. Born in 1897 near Piacenza, Italy, Boiardi took to cooking from an early age, supposedly finding work as an apprentice chef at a hotel at the ripe age of 11.When he was 16, Ettore left home, arriving at Ellis Island just months before the outbreak of World War I. Your email address will not be published. [5] Boiardi sold his products under the brand name "Chef Boy-Ar-Dee" because non-Italians could not manage the pronunciation,[6][7] including his own salesforce. Writes History.com: Il Giardino dItalia, The Garden of Italy in English, soon became one of Clevelands top eateries with customers regularly lining up to wait for tables and dine on Boiardis signature cooked-to-order spaghetti with its savoury sauce and tangy cheese. May your love of pasta continue to inspire cooks for generations to come even if they're just using a microwave. 2023 Minute Media - All Rights Reserved. Pharmacist Charles Alderton developed the formula for Dr Pepper while working at W.B. For producing rations supplying Allied troops during World War II, he was awarded a Gold Star order of excellence[clarification needed] from the United States War Department.[8]. If ever a man was fit for that title, it was Boiardi. I didnt say much and handed the phone back to my friends dad who was shocked I wasnt impressed. And, despite rumors to the contrary, Chef "Boy-Ar-Dee" was more Colonel than Betty - although that wasn't the correct spelling of his name. Newlyweds Chef Hector and Helen open the restaurant Il Giardino d'Italia, where his Italian cooking becomes the talk of the town. Clevelander Chef Boyardee (born Ettore Boiardi and known as Hector Boyardee after moving to the United States) found his rhythm right here in Ohio, a state he was not native to but that he effortlessly adopted the culture of. Ettore Boiardi (October 22, 1897 - June 21, 1985), also known by the Anglicized name Hector Boyardee, was an Italian-American chef, famous for his eponymous brand of food products, named Chef Boyardee . The Chef Boyardee brand was created by a real Italian chef, Ettore Boiardi. As for how the whole iconic cheap canned pasta thing started, Ettore decided to help out by producing military rations for the troops overseas during World War II, which kind of sort of made him an American hero.
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